November 9, 2022
In the fight for better search ranking, WebP can be a great weapon. What is WebP, how can you use it and what is the difference from JPEG?
WebP is a modern image format developed by Google that offers lossless and lossy compression. Lossless compression allows images to be compressed without losing important information, even keeping transparency (or alpha channel).
WebP images are typically 25-34% smaller than comparable JPEG images, making them faster to load and saving bandwidth costs.
WebP is supported by Google Chrome and Chromium-based browsers, Safari, and other web browsers, making it an increasingly popular choice for speed and SEO optimisation of modern websites.
WebP uses an advanced predictive encoding that enables it to compress images far better than JPEG with even better quality.
What does this mean for you?
In the fight over better SEO and Google ranking, WebP can be a great weapon. Google promotes the use of WebP on webpages to improve SEO scores, although not yet widely applied.
WebP impacts both your page load speed and Largest Contentful paint, both of which are important signals used by Google's ranking algorithm
Together with optimising image sizes, usage of WebP images is truly low-hanging fruit when it comes to SEO optimisations.
There are several ways you can start using WebP formats: